“Hi, I am a resident of room 203 and wanted to know if there is any rover available to take me to the space elevator. My check out is the day after tomorrow at 12 noon.”, …


As Rajan prepares for his second attempt to climb Mount Everest and wears his Oculus VR 108.1, he feels better prepared this time compared to his first climb two years ago. Having paid $20K to repair and upgrade his avatar from previous damages, he also had acquired the state of…


If you are a fan of the famous TV show ‘Friends’, you must have found yourself arguing regularly — Who is the most important character? Who is the most complex? Which characters were close? Who was the most positive or negative character?

I am sure we all have opinions but…


I have recently started using OneNote on my Windows laptop to take recurring notes from conversations, meetings, and lectures as well as for brain dump. I also use the product to note random reusable content which I might use later on in my conversations, research, or projects. …


[Based on the book ‘The Lean Product Playbook’ by Dan Olsen]

When designing great products for target markets, it is essential to measure customer needs (identifying problem space) and product metrics (measuring solution space) to track progress.

Based on the requirements, product managers need to undertake approach research methods to…


When it comes to developing a product for target customers, it is important to uncover underserved user needs and identify product features to satisfy those needs. …


Building upon my previous article where I talk about the lean product development process and how to define and articulate problem space, I am going to discuss the key principles in identifying underserved customer needs (based on the book named ‘The Lean Product Playbook’ by Dan Olsen).

As discussed previously…


This article is based on key anecdotes from ‘The Lean Product Playbook’ (a must-read for all current and aspiring product managers) by Dan Olsen.

The overarching framework of lean product process in Dan Olsen’s book is based on his very famous product-market fit pyramid as shown below:

The upper half…


Fourth industrial revolution will lead to an era of connected cyber-physical systems. Sensors will feed the data from physical systems into the cloud and this information shall be shared with other connected cyber-physical systems. With the advent of the Internet of Things, the world has already started to become connected.According…

Apoorva Mishra

Analytics & Marketing Strategy at Amazon | UCLA, ISB, IITR Alum

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