“Hi, I am a resident of room 203 and wanted to know if there is any rover available to take me to the space elevator. My check out is the day after tomorrow at 12 noon.”, asked Rajan as he neurodialed the reception from his open roof suite in Red Vista hotel.

“Sure sir, give me a moment please.”, the receptionist mentioned.

“Yeah, no worries, take your time”, said Rajan as he looked up through the glass roof of his room into the red sky with a visible layer of dust increasing in density speedily and clouding the bright sun…

As Rajan prepares for his second attempt to climb Mount Everest and wears his Oculus VR 108.1, he feels better prepared this time compared to his first climb two years ago. Having paid $20K to repair and upgrade his avatar from previous damages, he also had acquired the state of the art virtual gear recommended by the best AI Trainer available in the market — The Nimbus 314 which he hired for $50K. …

If you are a fan of the famous TV show ‘Friends’, you must have found yourself arguing regularly — Who is the most important character? Who is the most complex? Which characters were close? Who was the most positive or negative character?

I am sure we all have opinions but the only justified answers can come from data. As a result, I decided to apply text analytics and web scraping principles I have learned through my Master’s at UCLA Anderson School of Management, to analyze my favorite TV series with 58,251 dialogues and 228 episodes spread across 10 seasons.


I have recently started using OneNote on my Windows laptop to take recurring notes from conversations, meetings, and lectures as well as for brain dump. I also use the product to note random reusable content which I might use later on in my conversations, research, or projects. Earlier, I tried my using Evernote, Notion and Notepad++, Google Docs, but OneNote’s experience trumps all of them.

Looking at the stats of some of the popular note-taking apps, Microsoft clearly has been under-marketing OneNote and underestimating the value this app currently brings or can bring to the users.

Android app store data noted as of Nov 19,2020

With being at par…

[Based on the book ‘The Lean Product Playbook’ by Dan Olsen]

When designing great products for target markets, it is essential to measure customer needs (identifying problem space) and product metrics (measuring solution space) to track progress.

Based on the requirements, product managers need to undertake approach research methods to retrieve the information they need. The following graph summarizes key research methods depending upon the class of problem:

Research Methods

Thus, the above graph classifies the research methods on based two axes where the X-axis depicts the type of information needed — Qualitative and Quantitative and Y-axis pertains to the category of…

When it comes to developing a product for target customers, it is important to uncover underserved user needs and identify product features to satisfy those needs. However, all needs are not the same and a product manager must take care to prioritize user needs upon which to develop features and allocate resources.

In ‘The Lean Product Playbook’, Dan Olsen talks about a very useful Importance vs Satisfaction Framework defined as below:

Importance vs satisfaction framework

The trick in achieving the product-market fit is to identify the underserved user needs which lie in the top left section of the above graph. A successful solution delivery…

Building upon my previous article where I talk about the lean product development process and how to define and articulate problem space, I am going to discuss the key principles in identifying underserved customer needs (based on the book named ‘The Lean Product Playbook’ by Dan Olsen).

As discussed previously, key tools in uncovering underserved customer needs include:

  1. Customer discovery interviews to develop user persona and user stories
  2. Understanding customer benefit ladders to prioritize needs: Key tools include Maslows’ hierarchy of human needs and Kano model

Let’s talk about user personas and user stories:

User persona

The first step in…

This article is based on key anecdotes from ‘The Lean Product Playbook’ (a must-read for all current and aspiring product managers) by Dan Olsen.

The overarching framework of lean product process in Dan Olsen’s book is based on his very famous product-market fit pyramid as shown below:

The upper half of the pyramid is called solution space as it as about defining and building a product for users and solving a key problem for them. The bottom half as depicted above is called the problem space as it is about defining a customer segment and understanding its underserved needs.


Fourth industrial revolution will lead to an era of connected cyber-physical systems. Sensors will feed the data from physical systems into the cloud and this information shall be shared with other connected cyber-physical systems. With the advent of the Internet of Things, the world has already started to become connected.According to a report by Gartner we are going to have around 26 billion connected devices by 2020. Countries such as Germany have already taken the lead by working towards building the world’s first automated and self-correcting manufacturing unit.The fourth industrial revolution if carried out rightly, will usher the world into…

Apoorva Mishra

Analytics & Marketing Strategy at Amazon | UCLA, ISB, IITR Alum

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